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Do I Need To Niche For My Brand?

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Listen to the blog post here:   To niche or not to niche… that is the question! Many people feel differently about this but there is a very high agreement that whatever you do with your business, you MUST niche when it comes to promoting it. What do I mean by that? Let me elaborate… […]

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Why Passion Is Important For Your Brand

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We all love having a bit of passion in our lives. Have a think for a moment about something that really gets your fires burning… Maybe it’s a charitable cause that is close to your heart and you’re passionate about increasing awareness of the good work they do and supporting them by fundraising. Perhaps it’s […]

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What Are Branding Guidelines And Do I Need Them For My Business?

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Branding Guidelines are your blueprint for your business brand and they appear in many forms, from simple logo style, colours and fonts through to complete detailed instructions for every single aspect of a business. It’s a very good idea to have branding guidelines in place, no matter how large or small your business is. If […]

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Does Branding Really Matter?

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I’d like to think by now that you understand that branding is so much more than just a logo. In fact, branding is becoming more and more important when it comes to business. Not only is it the way that our customers recognise us, it’s also how reputations are built and extra net worth is […]

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Why Branding Is Rather Like A Victoria Sponge!

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Much like creating a perfect Victoria Sponge you need the right layers in your brand to create something truly scrumptious! Brand Kitchen Step 1 – our Dream It layer: First of all you start with your sponge. This is the base of your cake, the foundations, so it needs to be firm and able to […]

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What Is A Brand Coach?

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A brand coach is someone who is there to hold your hand as you work on creating and developing your own brand. Sure you can jog along without thinking too much about it, or even do it yourself, but why would you not want to save your precious time, effort and money by getting it […]

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Isn’t It The Graphic Designer’s Job To Create My Brand?

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This comes back to understanding what a brand really is, because when you understand this then you will understand why it’s actually you that needs to work on your brand identity and only once you have a strong idea of that should you then hand over to your designer, marketer, PR guru etc. You see, […]

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Do I Really Need A ‘Brand’ For My Business?

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Well, the short answer to this is no. Yes, you read that right – a brand coach saying “No you don’t need a brand”. But it’s true. You don’t NEED one to run a business. There are people out there that could make a successful business with not a lot to start from, it’s in […]

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What Is A 30 Day Online Course?

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In a nutshell, it is a distance learning course that is designed to work over a 30 day time period and the learning materials are accessed online. You see, a course is much like a goal to be achieved and so the SMART principles work well when applied to a course framework. I’ll explain further… […]

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