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How Do I Get In Control Of My Social Media?

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Well there is more to this answer than a simple magic fix-all 1-stop solution but one tool that does make life much easier when it comes to getting on top of your social media posts across a variety of networks is HootSuite. I use HootSuite and I schedule in posts up to a few months […]

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Branding Tip – Have A Clear, Specific Message

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This comes up a LOT with people I work with. It’s so tempting, as a business, to try to help everyone and to aim our promotions at a huge market, listing all our services on one leaflet and expecting a strong response. Now, it is possible that you will get a response using this method […]

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Branding Tip – Use A Limited Colour Palette

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Much like fonts, some people can get a bit carried away with colour. I love colour! But you can have too much colour… or at least poorly planned colour with some elements of design. It’s about choosing complementary colours and using them in a way that ‘makes sense’ to your clients. As a designer, I […]

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Branding Tip – Be Font Fussy

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I’ve seen it more times than I care to mention, a business person getting a little over excited with the font list on their computer and going font crazy on a poster or leaflet. Also using different fonts for every item, online or in print. One of my top tips for all business folk is […]

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Branding Tip – Be Consistent

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070-684 Consistency is hugely important when it comes to brand. After all, if you went to a shop and it changed everything every time you visited, among other things, you’d end up feeling unsure what was going on with it and perhaps even wonder if it was changing hands every time. Although it can be […]

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