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Recipe For A Mega Media Kit

November 24, 2013 | By |

Want to know how to create a media kit but not sure exactly what it is or why you might need one?

Read on…

Getting your small business in the press is a fantastic way to promote yourself and your business to your ideal customers, and to generate more sales.

Press coverage is important for your business because it helps to build your brand, position your as an expert in your field and drive more traffic to your website. Media coverage is also effective because it gives you that third-party credibility from the journalist/publication that you don’t get with paid advertising. Sounds good, right?

So how do you go about generating publicity for your business? Well, creating a media kit or press pack is a very good starting point.

What is a media kit?

A media kit is a file containing information about your business that can be used on you website, or in any promotional material that you have, and can be sent out to members of the press or media. You can create a print document, do it as an online version, or both.

How to create a media kit

Take a look at these ideas on what to include in your media kit:

Your Business

Write a brief overview of what your business is, when and how it launched, and how it has progressed.

Frequently Asked Questions

Include some FAQs covering what your business does and answering any questions that people may have about your business. This can also be a good opportunity to include something ‘quote-worthy’ about your business that journalists could use when writing about you

Products/services

Include a list of the products and services you offer. Make sure you explain a bit about each of them. Include details like payment options, shipping information or anything else that might be pertinent

Profile

Include a brief bio of yourself and any business partners or staff members if relevant. Talk about your educational background, professional qualifications, your work experience, membership of any relevant bodies, awards, speaking engagements. If you like, you can also include personal information, such as hobbies or pastimes

News

Include any previous news articles, press releases and, if relevant, case studies

Testimonials

Have a page of testimonials from your satisfied customers

Photos and logos

Have some great high-res images – these might be product shots, lifestyle shots, photos of recent work events, or simply a lovely profile shot. Also have versions of your logo and/or branding image

Contact information

Don’t forget to include your contact information – website, email, Facebook page, Twitter handle, etc

In Summary

Don’t feel that you have to include every single thing that I’ve mentioned above – after all, what works for one business may not be right for another. So use your initiative and include information that you think will be useful and of interest.

Once you have your media kit, you can set up a ‘press’ page on your website or blog and upload your media kit file so that you have links to all the documents. You should also use your media kit whenever you contact members of the press – for example, use elements of it when writing a press release.

Your media kit can also be used in any promotional material that you have, e.g. in brochures for exhibitions, or in press rooms at trade shows.

Have any questions about how to create a media kit? Leave a comment below…

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Ingredients

  • Your Business Profile
  • Frequently Asked Questions
  • A Summary of the Business' Products and Services
  • Your Profile
  • News
  • Testimonials
  • Images and Logos
  • Contact Information

Instructions

  • 1. Print off all the ingredients and place in a professional and eye catching folder and send to relevant media companies when contacting them.
  • 2. Create a digital version of your Media Kit and have it downloadable from your website.
  • 3. Use your Media Kit as a promotional tool at events and shows and for meetings.

Instructions

  • 1. Print off all the ingredients and place in a professional and eye catching folder and send to relevant media companies when contacting them.
  • 2. Create a digital version of your Media Kit and have it downloadable from your website.
  • 3. Use your Media Kit as a promotional tool at events and shows and for meetings.

About Chef

Dina Behrman

Dina Behrman runs Dina Behrman Communications. She has more than a decade's experience in journalism, writing for national UK publications such as The Guardian, The Telegraph, Mail on Sunday, Daily ...