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Recipe For Paying Clients!

Ruby McGuire’s Recipe For The Icing On The Cake – Paying Clients!

Know your niche

By narrowing down who you work with you will have a much clearer message. So you might say I can work with anyone and help them and yes you could coach everyone with a pulse but that’s not the best way. It’s a bit like being a carrot cake and thinking everyone loves carrot cake. They don’t (by the way I think it’s lovely but that’s another story!) Carrot cake is loved by some and hated by others. It’s about being the right fit. You won’t be the right fit for everyone. Remember your niche doesn’t have to be cast in stone; you can change it further down the line if you want to, but it can be a great guide for you and your clients to ‘get’ what you do.

Figure out your ideal client

Who are they? What do they do? Working part-time/full time etc. The more specific you are the easier it is to know who you’re wanting to work with. Once you know more about them you can identify what problems they have, what worries them, where they lack confidence, skills and knowledge. This will then help you to come up with solutions to help them. This is all about having the right ingredients – right ingredients recipe turns out fabulous, wrong ingredients can be a disaster! Please don’t ask me about my rice noodles on my first date with my hubby (notice the word ‘hubby’ though – he still married me which says a lot!)

Know where they hang out – you wouldn’t pitch up to a motorbike event selling, “How to bake your first cupcake” books. It’s important to be hanging out in the right place with your ideal clients so that you can build relationships with them, a place where they can get to know you and trust you.

How will you reach them? – Online/offline and in what medium? Start to put together a plan of action of how you can build those relationships. Having a plan of action is a recipe for success.

Know your message

Can you explain who you are and what you do? If you can’t then how will they know whether they want to work with you or not. If you were a cupcake and someone asked what you were and you replied with, “Well I’m kind of like a muffin size, I taste like cake, I can be all sorts of different colours and I have different toppings” your message is muddled, it’s not clear who you are. A clear message would be, “I’m a cupcake, I have pink frosting with silver sprinkles and I can help you with your sweet tooth”. Why would they want to work with you? Let them get to see the real you – you don’t need to pretend you’re something you’re not. If you’re a cupcake tell them you’re a cupcake, not a victoria sponge. (All this food talk is making me hungry!)

What is your package?

You need to know your pricing structure and even if it feels scary and you feel the need to breathe into that brown paper bag you picked up from the bakery don’t. Set a price and stick to it. Be proud of what you’re serving up.

Get feedback

A few ‘mmm’s’ or ‘ooh that tastes nice’ are what you’re looking for (or the equivalent business terms) but remember negative feedback can be just as good. Try this… ‘You might want to put eggs in next time’. Useful feedback to help you improve your product offering next time!

Leverage Your Time

How can you package up your expertise? Could you sell a batch of cupcakes or teach a group of people how to bake cupcakes. The ‘one to many’ scenario works well where you deliver one topic/product to many people at a lower price point. What knowledge/info could you share with a group?

By following these simple steps you can start to have more paying clients and build a business and life that you love – The icing on the cake! What do you think? Leave your comments below…

Ingredients

  • Know your niche
  • Figure out your ideal client
  • Know where they hang out
  • How will you reach them?
  • Know your message
  • What is your package?
  • Get feedback
  • Leverage Your Time

Instructions

  • 1. Know your niche – by narrowing down who you work with you will have a much clearer message. So you might say I can work with anyone and help them and yes you could coach everyone with a pulse but that’s not the best way. It’s a bit like being a carrot cake and thinking everyone loves carrot cake. They don’t (by the way I think it’s lovely but that’s another story!) Carrot cake is loved by some and hated by others. It’s about being the right fit. You won’t be the right fit for everyone. Remember your niche doesn’t have to be cast in stone; you can change it further down the line if you want to, but it can be a great guide for you and your clients to ‘get’ what you do.
  • 2. Figure out your ideal client – who are they? What do they do? Working part-time/full time etc. The more specific you are the easier it is to know who you’re wanting to work with. Once you know more about them you can identify what problems they have, what worries them, where they lack confidence, skills and knowledge. This will then help you to come up with solutions to help them. This is all about having the right ingredients – right ingredients recipe turns out fabulous, wrong ingredients can be a disaster! Please don’t ask me about my rice noodles on my first date with my hubby (notice the word ‘hubby’ though – he still married me which says a lot!)
  • 3. Know where they hang out – you wouldn’t pitch up to a motorbike event selling, “How to bake your first cupcake” books. It’s important to be hanging out in the right place with your ideal clients so that you can build relationships with them, a place where they can get to know you and trust you.
  • 4. How will you reach them? – Online/offline and in what medium? Start to put together a plan of action of how you can build those relationships. Having a plan of action is a recipe for success.
  • 5. Know your message – Can you explain who you are and what you do? If you can’t then how will they know whether they want to work with you or not. If you were a cupcake and someone asked what you were and you replied with, “Well I’m kind of like a muffin size, I taste like cake, I can be all sorts of different colours and I have different toppings” your message is muddled, it’s not clear who you are. A clear message would be, “I’m a cupcake, I have pink frosting with silver sprinkles and I can help you with your sweet tooth”. Why would they want to work with you? Let them get to see the real you – you don’t need to pretend you’re something you’re not. If you’re a cupcake tell them you’re a cupcake, not a victoria sponge. (All this food talk is making me hungry!)
  • 6. What is your package? – You need to know your pricing structure and even if it feels scary and you feel the need to breathe into that brown paper bag you picked up from the bakery don’t. Set a price and stick to it. Be proud of what you’re serving up.
  • 7. Get feedback – A few ‘mmm’s’ or ‘ooh that tastes nice’ are what you’re looking for (or the equivalent business terms) but remember negative feedback can be just as good. Try this… ‘You might want to put eggs in next time’. Useful feedback to help you improve your product offering next time!
  • 8. Leverage Your Time – how can you package up your expertise? Could you sell a batch of cupcakes or teach a group of people how to bake cupcakes. The ‘one to many’ scenario works well where you deliver one topic/product to many people at a lower price point. What knowledge/info could you share with a group?
  • 9. By following these simple steps you can start to have more paying clients and build a business and life that you love - The icing on the cake!

Instructions

  • 1. Know your niche – by narrowing down who you work with you will have a much clearer message. So you might say I can work with anyone and help them and yes you could coach everyone with a pulse but that’s not the best way. It’s a bit like being a carrot cake and thinking everyone loves carrot cake. They don’t (by the way I think it’s lovely but that’s another story!) Carrot cake is loved by some and hated by others. It’s about being the right fit. You won’t be the right fit for everyone. Remember your niche doesn’t have to be cast in stone; you can change it further down the line if you want to, but it can be a great guide for you and your clients to ‘get’ what you do.
  • 2. Figure out your ideal client – who are they? What do they do? Working part-time/full time etc. The more specific you are the easier it is to know who you’re wanting to work with. Once you know more about them you can identify what problems they have, what worries them, where they lack confidence, skills and knowledge. This will then help you to come up with solutions to help them. This is all about having the right ingredients – right ingredients recipe turns out fabulous, wrong ingredients can be a disaster! Please don’t ask me about my rice noodles on my first date with my hubby (notice the word ‘hubby’ though – he still married me which says a lot!)
  • 3. Know where they hang out – you wouldn’t pitch up to a motorbike event selling, “How to bake your first cupcake” books. It’s important to be hanging out in the right place with your ideal clients so that you can build relationships with them, a place where they can get to know you and trust you.
  • 4. How will you reach them? – Online/offline and in what medium? Start to put together a plan of action of how you can build those relationships. Having a plan of action is a recipe for success.
  • 5. Know your message – Can you explain who you are and what you do? If you can’t then how will they know whether they want to work with you or not. If you were a cupcake and someone asked what you were and you replied with, “Well I’m kind of like a muffin size, I taste like cake, I can be all sorts of different colours and I have different toppings” your message is muddled, it’s not clear who you are. A clear message would be, “I’m a cupcake, I have pink frosting with silver sprinkles and I can help you with your sweet tooth”. Why would they want to work with you? Let them get to see the real you – you don’t need to pretend you’re something you’re not. If you’re a cupcake tell them you’re a cupcake, not a victoria sponge. (All this food talk is making me hungry!)
  • 6. What is your package? – You need to know your pricing structure and even if it feels scary and you feel the need to breathe into that brown paper bag you picked up from the bakery don’t. Set a price and stick to it. Be proud of what you’re serving up.
  • 7. Get feedback – A few ‘mmm’s’ or ‘ooh that tastes nice’ are what you’re looking for (or the equivalent business terms) but remember negative feedback can be just as good. Try this… ‘You might want to put eggs in next time’. Useful feedback to help you improve your product offering next time!
  • 8. Leverage Your Time – how can you package up your expertise? Could you sell a batch of cupcakes or teach a group of people how to bake cupcakes. The ‘one to many’ scenario works well where you deliver one topic/product to many people at a lower price point. What knowledge/info could you share with a group?
  • 9. By following these simple steps you can start to have more paying clients and build a business and life that you love - The icing on the cake!

About Chef

Ruby McGuire

My name is Ruby McGuire. I’m a self-confessed chocoholic and vanilla coffee addict. Married to my soul-mate, I’m a Mum of a teenage daughter and two grown up ...