In a nutshell, it is a distance learning course that is designed to work over a 30 day time period and the learning materials are accessed online.
You see, a course is much like a goal to be achieved and so the SMART principles work well when applied to a course framework. I’ll explain further…
So, using the 30 Days to Awesome Branding as an example:
The course is Specific because it is based around creating a strong brand for your business. Its goal is to take you from being unclear to being crystal clear about everything the business stands for, who it helps (specifically) and how you can get in front of them (and so much more!).
And here’s where the Measurable comes in, because one of the first things on the course is to find out where you are NOW and then what your expectations are from the course. Without some idea of where you are and where you’re going, how will you know that you’ve got where you wanted and achieved what you’d hoped?
This course has been set up to give Achievable results. Now, this doesn’t mean that you’ll be twiddling your thumbs an not having to do any work and you’ll find that different people will enjoy different aspects of the course, because we’re all unique in what we enjoy and what we find easy. 30 Days to Awesome Branding has been designed specifically to get you thinking about your business in a way that you are not likely to have done so before. Some of it will be challenging and ALL of it will be worth it once you’ve finished because it’s all about giving your business the absolute best foundations on which to build success.
You want the course to be Relevant to you and what you hope to achieve; relevant to your own and your business goals. This way you increase the power of the course and the results it gives you long term. Of course, if you want to make your marketing more effective, feel more congruent with your business and where it’s headed and create the lifestyle that you want to be living, around your business, then the course would be relevant to you.
The course is Timed because it is designed to be delivered over 30 days. This is a great length of time because, in our busy lives, 30 days just flies by, but also, if you dedicate time to it each week, you can achieve a massive amount in this short period of time. That’s the plan with 30 Days to Awesome Branding. You see, the course is set out in 4 modules, with each module working on a different part of the branding process, so you can work through it in a way that makes sense and gives you awesome results once completed.
There is of course extra benefits to a course being online:
- You can access the materials whenever it suits you; night owls or early birds, the modules, worksheets and videos are all accessible to you whenever you feel like working on them.
- You can connect with other course members and share your journey, discuss your ideas, plans, quandaries and achievements. This helps in so many ways and can be a real supportive lifeline when working to develop your own business – having access to other people doing the same things as you.
- After the course is finished you can still access the materials and the forum, so whether you managed to complete all the modules in the 30 days or not, you can still access it all online and revisit areas if you want a refresher at any time. You’ll also be able to keep your fellow course members up to date on your progress and follow theirs.
All in all, an online course gives you the freedom to effectively work on improving your business in a way that works around your busy life.
If you’d like to know more about how online courses work do just get in touch.